author(s)
Dr. Nguyen Hoang Tien, Bui Van Thoi and Dang Thi Phuong Chi

abstract
This article provides strategies that businesses used to enhance their competitiveness and bring their products to consumers quickly. Vietnam has shifted to a market economy from central planning economy. Therefore, the structure of Vietnam's markets in the long term was strongly influenced by this management mechanism. Purchasing power decreased, besides product prices decreased by about 20%, phone retail systems met very many difficulties from the beginning of the year to the present. The reason for this is probably because mobile phones have become popular products that everyone needs. But smartphones are the hope in the market, which are still growing strongly, shifting the consumer trends. In particular, the price of smartphones is declining. Especially, the low-cost race is starting to open a revolution for smartphones in the near future. Mobile phones can be said to be a product with a very short life cycle with the rapid introduction of the next generation products to replace the previous generation products. Vietnamese people often prefer innovative technology products. This fact proves that the demand for Vietnamese smartphones and mobile devices is increasing, creating favorable conditions for the development of Oppo and Apple.