author(s)
Dr. Nguyen Hoang Tien, Ho Tien Dung and Dr. Nguyen Van Tien

abstract
In many countries around the world, tourism has become one of the key economic sectors of the national economy. Tourism not only brings a great source of income to the economy, creates jobs, develops services and infrastructure, but also promotes peace and cultural exchanges. Today, the national tourism brand becomes one of the most valuable assets of every country, including Vietnam. Therefore, building and promoting the brand in order to establish the country's tourism image widely to tourists around the world is a very important task to confirm the position of Vietnam and its competitive advantage as an impressive tourist destination in the international market.