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International Journal of Research in Marketing Management and Sales
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P-ISSN: 2663-3329, E-ISSN: 2663-3337
International Journal of Research in Marketing Management and Sales
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  • P-ISSN: 2663-3329
  • E-ISSN: 2663-3337
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2019, Vol. 1, Issue 2, Part B
S. No. Title and Authors Name
1
Solutions enhancing competitiveness of made-in-Vietnam brands in Vietnamese mar¬ket
Dr. Nguyen Hoang Tien, Dr. Bui Xuan Bien and Dr. Nguyen Van Tien
DOI: https://doi.org/10.33545/26633329.2019.v1.i2b.20
Int. J. Res. Marketing Manage. Sales, 2019; 1(2): 93-99
Abstract  |  Download  |  Country : Viet Nam  |  File Size: (144 KB)  |  1616 Views  756 Downloads
2
Vinamilk’s brand management in the era of 4th in¬dustrial revolution
Dr. Nguyen Hoang Tien, Dr. Nguyen Van Thuy and Dr. Phan Minh Duc
DOI: https://doi.org/10.33545/26633329.2019.v1.i2b.21
Int. J. Res. Marketing Manage. Sales, 2019; 1(2): 100-105
Abstract  |  Download  |  Country : Viet Nam  |  File Size: (129 KB)  |  3454 Views  2631 Downloads
3
Brand management in convenience store business comparative analysis between VinMart + and FamilyMart in Vietnamese Market
Dr. Nguyen Hoang Tien, Dr. Tran Minh Thai and Nguyen Phuong Thao
DOI: https://doi.org/10.33545/26633329.2019.v1.i2b.22
Int. J. Res. Marketing Manage. Sales, 2019; 1(2): 106-111
Abstract  |  Download  |  Country : Viet Nam  |  File Size: (128 KB)  |  2729 Views  1892 Downloads
4
Supermarkets’ brand management comparative analysis between AEON and coop mart in Vietnam retail market
Dr. Nguyen Hoang Tien, Dr. Nguyen Van Thuy and Dr. Nguyen Thanh Liem
DOI: https://doi.org/10.33545/26633329.2019.v1.i2b.23
Int. J. Res. Marketing Manage. Sales, 2019; 1(2): 112-117
Abstract  |  Download  |  Country : Viet Nam  |  File Size: (147 KB)  |  5185 Views  4356 Downloads
5
Branding building for Vietnam higher education industry reality and solutions
Dr. Nguyen Hoang Tien, Dr. Ho Thien Thong Minh and Dr. Phan Van Dan
DOI: https://doi.org/10.33545/26633329.2019.v1.i2b.24
Int. J. Res. Marketing Manage. Sales, 2019; 1(2): 118-123
Abstract  |  Download  |  Country : Viet Nam  |  File Size: (139 KB)  |  2039 Views  1202 Downloads
6
The role of brand and brand management in creating business value case of Facebook Vietnam
Dr. Nguyen Hoang Tien, Nguyen Thanh Hung and Dr. Nguyen Van Tien
DOI: https://doi.org/10.33545/26633329.2019.v1.i2b.25
Int. J. Res. Marketing Manage. Sales, 2019; 1(2): 124-128
Abstract  |  Download  |  Country : Viet Nam  |  File Size: (151 KB)  |  2114 Views  1115 Downloads
7
Product policy in international marketing comparative analysis between Samsung and Apple
Dr. Nguyen Hoang Tien, Dr. Nguyen Van Dat and Dang Thi Phuong Chi
DOI: https://doi.org/10.33545/26633329.2019.v1.i2b.26
Int. J. Res. Marketing Manage. Sales, 2019; 1(2): 129-133
Abstract  |  Download  |  Country : Viet Nam  |  File Size: (124 KB)  |  2622 Views  1299 Downloads
8
The role of international marketing in international business strategy
Dr. Nguyen Hoang Tien, Phan Phung Phu and Dang Thi Phuong Chi
DOI: https://doi.org/10.33545/26633329.2019.v1.i2b.27
Int. J. Res. Marketing Manage. Sales, 2019; 1(2): 134-138
Abstract  |  Download  |  Country : Viet Nam  |  File Size: (124 KB)  |  4575 Views  3141 Downloads
9
Customization and standardization of foreign businesses in Vietnam the case of Unilever and the FMCG industry
Dr. Nguyen Hoang Tien, Assoc. Prof. Phuoc Minh Hiep and Dang Thi Phuong Chi
DOI: https://doi.org/10.33545/26633329.2019.v1.i2b.28
Int. J. Res. Marketing Manage. Sales, 2019; 1(2): 139-143
Abstract  |  Download  |  Country : Vietnam  |  File Size: (121 KB)  |  3684 Views  2769 Downloads
10
Price policy in international marketing comparative analysis between Samsung and Apple
Dr. Nguyen Hoang Tien, Dr. Nguyen Thanh Long and Dang Thi Phuong Chi
DOI: https://doi.org/10.33545/26633329.2019.v1.i2b.29
Int. J. Res. Marketing Manage. Sales, 2019; 1(2): 144-147
Abstract  |  Download  |  Country : Vietnam  |  File Size: (109 KB)  |  2249 Views  1239 Downloads
11
Exploration and comparison of value-based financial performance measures of Indian manufacturing industries
Dr. Jasvir S Sura, Dr. Anju Lather and Rajender
DOI: https://doi.org/10.33545/26633329.2019.v1.i2b.49
Int. J. Res. Marketing Manage. Sales, 2019; 1(2): 148-160
Abstract  |  Download  |  Country : India  |  File Size: (358 KB)  |  1354 Views  655 Downloads
12
Green marketing in India: A conceptual overview
Meenakshi Thakur
DOI: https://doi.org/10.33545/26633329.2019.v1.i2b.61
Int. J. Res. Marketing Manage. Sales, 2019; 1(2): 161-165
Abstract  |  Download  |  Country : India  |  File Size: (101 KB)  |  1862 Views  1024 Downloads
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