International Journal of Research in Marketing Management and Sales
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P-ISSN: 2663-3329, E-ISSN: 2663-3337
International Journal of Research in Marketing Management and Sales
Printed Journal   |   Refereed Journal   |   Peer Reviewed Journal
International Journal of Research in Marketing Management and Sales
2019, Vol. 1, Issue 2, Part B
The role of international marketing in international business strategy

Dr. Nguyen Hoang Tien, Phan Phung Phu and Dang Thi Phuong Chi

International marketing has never been more important or stronger as world trade has grown exponentially in the past few decades. The rapid expansion of globalization has been strongly developed with billions of new customers and new competitors in the world market from countries like China, India and the former Soviet Union, along with improvements. Revolutionary in communication and transport, and further economic liberalization. Growing rapidly in emerging markets and increasing access to a range of communication channels. Giving new customers more access to the many benefits international marketers provide to quality of life better. The study will demonstrate how the role of international marketing will affect and interact in international business.
Pages : 134-138 | 234 Views | 122 Downloads
How to cite this article:
Dr. Nguyen Hoang Tien, Phan Phung Phu and Dang Thi Phuong Chi. The role of international marketing in international business strategy. International Journal of Research in Marketing Management and Sales. 2019; 1(2): 134-138.
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