International Journal of Research in Marketing Management and Sales
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P-ISSN: 2663-3329, E-ISSN: 2663-3337
International Journal of Research in Marketing Management and Sales
Printed Journal   |   Refereed Journal   |   Peer Reviewed Journal
International Journal of Research in Marketing Management and Sales
2020, Vol. 2, Issue 2, Part A
The impact of green marketing on consumer purchase behavior

Sunil Dutt

Nowadays, consumers have become more conscious to environmental issues all over the world. They have become more aware about environmental safety. For this reason, green marketing is being used globally by most of companies as a tool of environmental safety. Now, consumers only buy the products that are harmless to the environment. The main objective of this paper is to highlight the impact of green marketing on consumers’ purchase behavior. This paper focuses on the influence of green marketing on buying behavior of consumers.
Pages : 01-05 | 69 Views | 40 Downloads
How to cite this article:
Sunil Dutt. The impact of green marketing on consumer purchase behavior. International Journal of Research in Marketing Management and Sales. 2020; 2(2): 01-05.
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