author(s)
Kanak Tara and Saumya Singh

abstract
Branding includes making a promise and maintaining it. It is the art to create the brand. It makes the customers committed towards the business. A good brand makes the product different from that of competitors and provides quality to the product and the business. A strong brand is the most precious asset for any business. Brands are considered as assets because they give a stable earning to the organization. It is the collection of all the elements of the marketing mix together into a whole to create an identity called as brand. In this paper, we will read about the management of the brand.