International Journal of Research in Marketing Management and Sales
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P-ISSN: 2663-3329, E-ISSN: 2663-3337
International Journal of Research in Marketing Management and Sales
Printed Journal   |   Refereed Journal   |   Peer Reviewed Journal
International Journal of Research in Marketing Management and Sales
2019, Vol. 1, Issue 1, Part A
Branding: Concept, strategies, and decisions

Kanak Tara and Saumya Singh

Branding includes making a promise and maintaining it. It is the art to create the brand. It makes the customers committed towards the business. A good brand makes the product different from that of competitors and provides quality to the product and the business. A strong brand is the most precious asset for any business. Brands are considered as assets because they give a stable earning to the organization. It is the collection of all the elements of the marketing mix together into a whole to create an identity called as brand. In this paper, we will read about the management of the brand.
Pages : 01-04 | 561 Views | 282 Downloads
How to cite this article:
Kanak Tara, Saumya Singh. Branding: Concept, strategies, and decisions. Int J Res Marketing Manage Sales 2019;1(1):01-04.
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