International Journal of Research in Marketing Management and Sales
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P-ISSN: 2663-3329, E-ISSN: 2663-3337
International Journal of Research in Marketing Management and Sales
Printed Journal   |   Refereed Journal   |   Peer Reviewed Journal
International Journal of Research in Marketing Management and Sales
2019, Vol. 1, Issue 1, Part A
Role of services in marketing

Abeda Sultana and Abu Nayeem Mohammad Salahuddin

Service is the action which means to do something for someone. It is intangible (which cannot be touched) in nature while the product is tangible in nature. In simpler meaning, Services are process, deeds and performance. Service marketing is a wide subject to study. In this paper we will discuss about service marketing, its marketing mix, new service development, service failure and recovery. It is a marketing based on relationship and value. Service marketing is quite different from that of product marketing. Services can vary from individual to individual. Marketing of services is the completely new aspect in the marketing, which is of highest importance after the end of 20th century.
Pages : 10-13 | 572 Views | 291 Downloads
How to cite this article:
Abeda Sultana, Abu Nayeem Mohammad Salahuddin. Role of services in marketing. Int J Res Marketing Manage Sales 2019;1(1):10-13.
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