International Journal of Research in Marketing Management and Sales
2019, Vol. 1, Issue 2, Part A
International distribution policy comparative analysis between samsung and apple
Dr. Nguyen Hoang Tien
Most businesses are expanding on international markets in the context of increasingly difficult and fierce business environment. Businesses will have to build and develop an international marketing strategy to be effective to compete and stand out among millions of other businesses from every country. In addition to many factors that can bring success to international marketing strategy, the distribution policy is an important key to help businesses stand firm in the market. The following report helps readers better understand the purpose, importance, requirements, functions, influencing factors and distribution methods of distribution policy in international marketing. At the same time, the research compared this strategy of Samsung and Apple, the two competitors and also two of the world's leading technology corporations to see the different elements of each. The brand leads to the success of the distribution policy in international marketing to make their products known and present everywhere, every corner of the world.