International Journal of Research in Marketing Management and Sales
  • Printed Journal
  • Indexed Journal
  • Refereed Journal
  • Peer Reviewed Journal

P-ISSN: 2663-3329, E-ISSN: 2663-3337
International Journal of Research in Marketing Management and Sales
Printed Journal   |   Refereed Journal   |   Peer Reviewed Journal
International Journal of Research in Marketing Management and Sales
2019, Vol. 1, Issue 2, Part A
Rethinking strategies for overcoming challenges in marketing service(s) to customers/clients

Mantey NO

Generally, sharp differences exist in applying marketing strategies for marketing goods/products and service(s). Goods/products and services are in two different continuums. While goods/ products are tangibles and therefore the customer/client can straightforwardly determine the quality of the goods/products, the situation is different for marketing service(s). In marketing service(s) the marketing strategies are focused on the intangibility and other inimitable characteristics of service(s). Ultimately, providing value or satisfaction to the customer in terms of service quality is indispensable in service marketing. Using a desk-top review research approach, this article is intended to highlight the challenges in marketing services. The article concludes by proposing recommendations to marketers, practitioners ‘and academics in overcoming the challenges of marketing service(s)
Pages : 28-36 | 493 Views | 242 Downloads
How to cite this article:
Mantey NO. Rethinking strategies for overcoming challenges in marketing service(s) to customers/clients. Int J Res Marketing Manage Sales 2019;1(2):28-36.
close Journals List Click Here Other Journals Other Journals
International Journal of Research in Marketing Management and Sales
Please use another browser.