International Journal of Research in Marketing Management and Sales
2019, Vol. 1, Issue 2, Part B
Solutions enhancing competitiveness of made-in-Vietnam brands in Vietnamese mar¬ket
Dr. Nguyen Hoang Tien, Dr. Bui Xuan Bien and Dr. Nguyen Van Tien
This article delivers solutions to protect made-in-Vietnam brands’ competitiveness and development in Vietnam and foreign market overseas as these brands are gaining popularity in Vietnam and all over the world. Solutions and recommendations are proposed for Vietnamese brands to gain solid ground and to compete side by side with Chinese, Japanese, Korean, Thai and American brands of foreign corporations operating at their homeland.