International Journal of Research in Marketing Management and Sales
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P-ISSN: 2663-3329, E-ISSN: 2663-3337
International Journal of Research in Marketing Management and Sales
Printed Journal   |   Refereed Journal   |   Peer Reviewed Journal
International Journal of Research in Marketing Management and Sales
2019, Vol. 1, Issue 2, Part B
Solutions enhancing competitiveness of made-in-Vietnam brands in Vietnamese mar¬ket

Dr. Nguyen Hoang Tien, Dr. Bui Xuan Bien and Dr. Nguyen Van Tien

This article delivers solutions to protect made-in-Vietnam brands’ competitiveness and development in Vietnam and foreign market overseas as these brands are gaining popularity in Vietnam and all over the world. Solutions and recommendations are proposed for Vietnamese brands to gain solid ground and to compete side by side with Chinese, Japanese, Korean, Thai and American brands of foreign corporations operating at their homeland.
Pages : 93-99 | 363 Views | 198 Downloads
How to cite this article:
Dr. Nguyen Hoang Tien, Dr. Bui Xuan Bien, Dr. Nguyen Van Tien. Solutions enhancing competitiveness of made-in-Vietnam brands in Vietnamese mar¬ket. Int J Res Marketing Manage Sales 2019;1(2):93-99.
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