International Journal of Research in Marketing Management and Sales
2019, Vol. 1, Issue 2, Part B
Vinamilk’s brand management in the era of 4th in¬dustrial revolution
Dr. Nguyen Hoang Tien, Dr. Nguyen Van Thuy and Dr. Phan Minh Duc
The objective of the topic is to learn and research on brand concepts, brand management, as well as evaluate the role and impact of Industry 4.0 to the brand management process of businesses today. Through different research and survey methods, it will be the basis for the team to evaluate the status of brand management of Vinamilk, thereby proposing different solutions to help improve the efficiency of brand management of Vinamilk in the period of Industrial Revolution 4.0.