author(s)
Dr. Nguyen Hoang Tien, Dr. Tran Minh Thai and Nguyen Phuong Thao

abstract
In recent years, Vietnam's economy has made great progress. Capture this many convenient retail stores because the community is small but the largest coverage in Vietnam such as Vinmart and Familymart was born, a place to supply safe goods, food and utility services. for every family. Since then, the brand management of convenience stores is also focused a lot to be able to compete to find a position in the current large market. Through this article we will see the importance of brand management and its impact on the performance of each business.