International Journal of Research in Marketing Management and Sales
  • Printed Journal
  • Indexed Journal
  • Refereed Journal
  • Peer Reviewed Journal

P-ISSN: 2663-3329, E-ISSN: 2663-3337
International Journal of Research in Marketing Management and Sales
Printed Journal   |   Refereed Journal   |   Peer Reviewed Journal
International Journal of Research in Marketing Management and Sales
2019, Vol. 1, Issue 2, Part B
Supermarkets’ brand management comparative analysis between AEON and coop mart in Vietnam retail market

Dr. Nguyen Hoang Tien, Dr. Nguyen Van Thuy and Dr. Nguyen Thanh Liem

This article investigates the process of brand management of the two giant in retail market in Vietnam. One of them is domestic while the second one is international that entered Vietnamese market not long ago. They have different potential, different business strategy and as result, different strategy of management their brand. This article investigates why applying different brand management strategy both of them are successful in developing but also very demanding Vietnam retail market.
Pages : 112-117 | 1119 Views | 921 Downloads
How to cite this article:
Dr. Nguyen Hoang Tien, Dr. Nguyen Van Thuy, Dr. Nguyen Thanh Liem. Supermarkets’ brand management comparative analysis between AEON and coop mart in Vietnam retail market. Int J Res Marketing Manage Sales 2019;1(2):112-117.
close Journals List Click Here Other Journals Other Journals
International Journal of Research in Marketing Management and Sales
Please use another browser.