International Journal of Research in Marketing Management and Sales
2019, Vol. 1, Issue 2, Part B
Branding building for Vietnam higher education industry reality and solutions
Dr. Nguyen Hoang Tien, Dr. Ho Thien Thong Minh and Dr. Phan Van Dan
Vietnam is one of the typical countries in the world with a focus on learning. With more than 224 universities, the competition among the schools is very intense to recruit high school scholars into the school. Since then, branding at school is very important. The study shows that the current state of branding of higher education in Vietnam through some famous universities, the need to build a brand, advantages in branding as well as area. pole, thereby also have some unavoidable backlog and some effective remedies.