The role of international marketing in international business strategy
Dr. Nguyen Hoang Tien, Phan Phung Phu and Dang Thi Phuong Chi
International marketing has never been more important or stronger as world trade has grown exponentially in the past few decades. The rapid expansion of globalization has been strongly developed with billions of new customers and new competitors in the world market from countries like China, India and the former Soviet Union, along with improvements. Revolutionary in communication and transport, and further economic liberalization. Growing rapidly in emerging markets and increasing access to a range of communication channels. Giving new customers more access to the many benefits international marketers provide to quality of life better. The study will demonstrate how the role of international marketing will affect and interact in international business.