author(s)
Dr. Nguyen Hoang Tien, Dr. Nguyen Thanh Long and Dang Thi Phuong Chi

abstract
The paper focuses on analyzing and comparing price strategies in international marketing of two leading electronics corporations, the Samsung and Apple. The research shows that the importance of pricing strategies for a product can be the key to success or failure. Price is the only factor in marketing-mix that generates revenue, other factors create price. We recognize the importance that both Samsung and Apple have innovative and diversified pricing strategies, bringing them many successes in the international market. At the same time, it is also a powerful weapon of Samsung and Apple's international business strategy.