International Journal of Research in Marketing Management and Sales
2019, Vol. 1, Issue 2, Part B
Price policy in international marketing comparative analysis between Samsung and Apple
Dr. Nguyen Hoang Tien, Dr. Nguyen Thanh Long and Dang Thi Phuong Chi
The paper focuses on analyzing and comparing price strategies in international marketing of two leading electronics corporations, the Samsung and Apple. The research shows that the importance of pricing strategies for a product can be the key to success or failure. Price is the only factor in marketing-mix that generates revenue, other factors create price. We recognize the importance that both Samsung and Apple have innovative and diversified pricing strategies, bringing them many successes in the international market. At the same time, it is also a powerful weapon of Samsung and Apple's international business strategy.
Dr. Nguyen Hoang Tien, Dr. Nguyen Thanh Long, Dang Thi Phuong Chi. Price policy in international marketing comparative analysis between Samsung and Apple. Int J Res Marketing Manage Sales 2019;1(2):144-147.