author(s)
Manik Jindal

abstract
Social media becomes an important communication tool that people use to connect to other people or organization. In recent years, social media is everywhere and has become most important for social networking, sharing contents and online accessing. Because of its alluring highlights, internet based life opens a wide spot for organizations such as online marketing. Marketing which occurs via social media is known as social media marketing. Social media marketing has made possible for organizations to reach prospective customers effectively. Media like Facebook, WhatsApp, Twitter, etc. create a loyal connection between product and individual which leads to large advertising opportunities. This research paper emphasizes on the concept of social media marketing and perception of the buyers towards it.