International Journal of Research in Marketing Management and Sales
  • Printed Journal
  • Indexed Journal
  • Refereed Journal
  • Peer Reviewed Journal

P-ISSN: 2663-3329, E-ISSN: 2663-3337
International Journal of Research in Marketing Management and Sales
Printed Journal   |   Refereed Journal   |   Peer Reviewed Journal
International Journal of Research in Marketing Management and Sales
2020, Vol. 2, Issue 1, Part B
Brand management

Ahmad Hosaini and Abdullah Hosaini

The American Marketing Association, defined a brand as a name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers. Therefore, it makes sense to understand that branding is not about getting your target market to choose you over the competition, but it is about getting your prospects to see you as the only one that provides a solution to their problem. The objectives that a good brand will achieve include Delivers the message clearly, confirms your credibility, connects your target prospects emotionally, motivates the buyer, Concretes User Loyalty.
Pages : 142-147 | 521 Views | 380 Downloads
How to cite this article:
Ahmad Hosaini, Abdullah Hosaini. Brand management. Int J Res Marketing Manage Sales 2020;2(1):142-147.
close Journals List Click Here Other Journals Other Journals
International Journal of Research in Marketing Management and Sales
Please use another browser.