International Journal of Research in Marketing Management and Sales
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P-ISSN: 2663-3329, E-ISSN: 2663-3337
International Journal of Research in Marketing Management and Sales
Printed Journal   |   Refereed Journal   |   Peer Reviewed Journal
2021, Vol. 3, Issue 1, Part A
Changing dynamics of entrepreneurship in the modern times

Apurva Grover

The entrepreneurial landscape has undergone a profound metamorphosis in the transition from historical paradigms to the complexities of the contemporary world. This paper conducts a comprehensive analysis, comparing entrepreneurship then and now, with a focus on key metrics such as the number of entrepreneurs, growth in registered brands, demographics, economic shifts, corporate consolidation, entrepreneurship as a skill, and statistics on skilled organizations. Beyond quantitative measures, the examination extends to diverse realms, encompassing the rise of alternative professions, the presence of women in business, and the evolution of bootstrapped ventures.
Purpose: While various detailed and credible reports and studies provide statistics, there is a lack of an article that captures their highlights and posits valuable insights. This piece of writing and documentation aims to bridge this gap and present the trends observed in the entrepreneurial ecosystem of India. Digital Revolution has changed our lives and is slowly changing our economies. The purpose of the article is to create a reliable pool of data that informs researchers, students, marketers, and entrepreneurs alike. It also aims to encourage innovative ideas and guide the budding businesspeople of the country.
Methodology: This analysis employs a comparative approach by drawing on a diverse array of sources, including historical data, market reports, case studies, and corporate financial reports. Quantitative metrics are juxtaposed with qualitative insights, providing a holistic perspective on the changing dynamics of entrepreneurship.
Pages : 66-76 | 99 Views | 55 Downloads
How to cite this article:
Apurva Grover. Changing dynamics of entrepreneurship in the modern times. Int J Res Marketing Manage Sales 2021;3(1):66-76.
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