author(s)
B Sam Karan and Andrew Davis Milanzi

abstract
Digital marketing as the name implies refers to the marketing of goods and services mainly over the internet through digital devices. With the rapid advancement in technology digital marketing has become a more sort out form of marketing by many businesses. This has also been accelerated by a shift that sees more employees working from home due to the Covid-19 pandemic. In addition, digital devices have become much more affordable to customers giving many individuals the ability to own digital devices such as smartphones, laptops and TVs. Thus, this paper mainly aims to highlight the importance of digital marketing and touches on a few tools being used by individuals and companies to market their products and services online.