International Journal of Research in Marketing Management and Sales
2021, Vol. 3, Issue 1, Part A
Business performance of Jai Maa Shakti self-help group (SHG): A case study of Raipur district of Chhattisgarh
Ayush and Dr. AK Gaurah
Self Help Groups (SHGs) work on "people's autonomy" principles. The SHG concept enables people to work socially and financially to improve their lives by making optimum use of existing resources. In fact, SHGs for women foster the equality of minorities, since this segment of society has for many decades been neglected. Women who experienced common struggles in life and have the same kind of lifestyle always tend to build sense of belonging and camaraderie.
On the 1st of October 2012, Jai Maa Shakti Self Help Group of the Ameri Village (Arang) was established in Chhattisgarh district of Raipur. Indira Gandhi Krishi Vishwavidyalaya (IGKV)'s Krishi Vigyan Kendra (KVKs) donated funding for these SHGs so they sold their products in the KVKs, Kisan Mela and, sometimes, also locally.