author(s)
Pragalbh Shashi Kumar Jha and Dr. Avinash Kumar Mishra

abstract
Marketing strategy is a business approach which open door. How to reach to new customers. It is a plan for funneling marketing budget time and certainty towards potential customers for generating interest in products and services. Building a proper strategy can help in braining team together. Everyone of the marketing team has a clear understanding of organizational goals and the strategy use to attain the objective. It can be used to create a plan to nurture various customers across several platforms. It is long term plan with a quantifiable goal and steps for raising awareness of product for securing a competitive edge by appealing to customers. There for marketing strategy a way how to put marketing technique into action.