International Journal of Research in Marketing Management and Sales
  • Printed Journal
  • Indexed Journal
  • Refereed Journal
  • Peer Reviewed Journal

P-ISSN: 2663-3329, E-ISSN: 2663-3337
International Journal of Research in Marketing Management and Sales
Printed Journal   |   Refereed Journal   |   Peer Reviewed Journal
2021, Vol. 3, Issue 2, Part A
Analysing the consumer perceptions towards ecofriendly products with reference to Coimbatore district

Bewin Chander R, Danush Priyadharshan, Danwin Dhamodarar V, Dr. D Divya Prabha and Dr. VB Mathipurani

Sustainability is the joint responsibility of government, producers and consumers. Consumers may adopt sustainability practices in their day-to-day life by showing their preference towards eco-friendly products. The research revealed that the green consumers are environmentally conscious but exhibited restrained behaviour when it came to actual purchase of eco-friendly commodities. This situation poses high challenges to the marketers and policy makers in bridging the gap. The determinants and barriers to their eco-friendly purchase will help them overcome this issue and understand their consumers to serve them better.
Pages : 10-14 | 665 Views | 285 Downloads
How to cite this article:
Bewin Chander R, Danush Priyadharshan, Danwin Dhamodarar V, Dr. D Divya Prabha, Dr. VB Mathipurani. Analysing the consumer perceptions towards ecofriendly products with reference to Coimbatore district. Int J Res Marketing Manage Sales 2021;3(2):10-14.
International Journal of Research in Marketing Management and Sales

International Journal of Research in Marketing Management and Sales

close Journals List Click Here Other Journals Other Journals
International Journal of Research in Marketing Management and Sales
Call for book chapter
Please use another browser.