International Journal of Research in Marketing Management and Sales
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P-ISSN: 2663-3329, E-ISSN: 2663-3337
International Journal of Research in Marketing Management and Sales
Printed Journal   |   Refereed Journal   |   Peer Reviewed Journal
International Journal of Research in Marketing Management and Sales
2021, Vol. 3, Issue 2, Part A
Analysing the consumer perceptions towards ecofriendly products with reference to Coimbatore district

Bewin Chander R, Danush Priyadharshan, Danwin Dhamodarar V, Dr. D Divya Prabha and Dr. VB Mathipurani

Sustainability is the joint responsibility of government, producers and consumers. Consumers may adopt sustainability practices in their day-to-day life by showing their preference towards eco-friendly products. The research revealed that the green consumers are environmentally conscious but exhibited restrained behaviour when it came to actual purchase of eco-friendly commodities. This situation poses high challenges to the marketers and policy makers in bridging the gap. The determinants and barriers to their eco-friendly purchase will help them overcome this issue and understand their consumers to serve them better.
Pages : 10-14 | 154 Views | 64 Downloads
How to cite this article:
Bewin Chander R, Danush Priyadharshan, Danwin Dhamodarar V, Dr. D Divya Prabha, Dr. VB Mathipurani. Analysing the consumer perceptions towards ecofriendly products with reference to Coimbatore district. Int J Res Marketing Manage Sales 2021;3(2):10-14.
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