International Journal of Research in Marketing Management and Sales
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P-ISSN: 2663-3329, E-ISSN: 2663-3337
International Journal of Research in Marketing Management and Sales
Printed Journal   |   Refereed Journal   |   Peer Reviewed Journal
International Journal of Research in Marketing Management and Sales
2021, Vol. 3, Issue 2, Part B
The significant role and impact of customer relationship management practices in the banks: A customers’ satisfaction survey

Dr. Harshit Sharma and Dr. Sanjay Kumar Saini

This paper was designed to explore the background of banking and retail consumer relations. It also aims at evaluating the impact on customer loyalty of customer relationship management. Five consumer interaction dimensions have been identified: Loyalty, Capacity, Special Consideration, Conflict Management and Ease. The customer's satisfaction with bank is influenced only by faith, special treatment and ease. This research will assist bank officials in implementing a proper client relationship management strategy.
Pages : 74-78 | 85 Views | 46 Downloads
How to cite this article:
Dr. Harshit Sharma, Dr. Sanjay Kumar Saini. The significant role and impact of customer relationship management practices in the banks: A customers’ satisfaction survey. Int J Res Marketing Manage Sales 2021;3(2):74-78.
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