Impact of social media advertising on consumers’ online buying behaviour post COVID-19
Dr. Harshit Sharma and Komal Purohit
Purpose: This exploratory research examines how the COVID-19 pandemic impacted the consumers’ online buying behaviours Post-Covid 19.
Design/methodology/approach: Primary data was gathered from 162 respondents pan India. The researcher used non-experimental quantitative surveys; structured questionnaires via Google forms formed the basis of data collection. A total of 200 people were surveyed at first, but only 162 of them provided valuable information, and the remaining 38 were unengaged, incomplete responses that were deleted for further research work.
Findings: The results revealed that the hit of Covid-19 has immensely impacted the consumers. Work from home has given a boom to online buying habits; it’s the new normal, and people have started enjoying shopping online.
Research limitations/implications: Data collection was done from the respondents on a random basis with a limited sample size (162 respondents); the data was collected pan India; if the sample size had been increased, the result could have been more accurate.
Practical implications: The study provides an insight into online shopping behaviour and its fame in the modern era. We have attempted to drive the readers’ attention to the opinion of the consumers that are practising online shopping, to what they believe Covid-19 to be the cause of the former.
Originality/Value: The data collection was done on a primary basis, and the write-up is based on the findings from data collection and the researcher’s personal opinion.
Dr. Harshit Sharma, Komal Purohit. Impact of social media advertising on consumers’ online buying behaviour post COVID-19. Int J Res Marketing Manage Sales 2021;3(2):92-94. DOI: 10.33545/26633329.2021.v3.i2b.87