author(s)
Dr. Rajanikant Verma

abstract
Innovation marketing works at the front end of the development cycle to investigate market opportunities and client needs, gather client feedback during the development interaction, and market the product at the back end. Development promoting in this manner ensures that new items and administrations are prepared for the market and customers. This is about the current requirements during a significant advancement project, but also about the anticipation of future requirements. As a control, innovative marketing includes promoting exercises during the development cycle. Conceptualizing, basic reasoning, consuming thoughts, and creative personalities are all words that can help organization to learn a new way to make money. Online business patterns, via web-based media channels and commercial encouraging interest in market supply. Lodgings have evolved into quarantine cover for patients, and clinical consultation has moved online. The paper exhibits the market innovation on its own way in India.