International Journal of Research in Marketing Management and Sales
2022, Vol. 4, Issue 1, Part A
A review paper on digital marketing
This study discusses some present and future marketing trends. The information is based on recent research and current events in the business sector. The research is based on secondary sources. The paper is based on previously published material as well as internet sources. Various articles, studies, reports, newspapers, magazines, websites, and online material have all been examined. In India, we are witnessing a significant shift toward digitalization. In comparison to traditional or conventional techniques, consumers are exploring and searching more on the internet to find the greatest bargain from merchants across India. We recognized in this study that Digital Marketing, such as search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, e-commerce marketing, campaign marketing, social media marketing, social media optimization, e-mail direct marketing, display advertising, e-books, optical discs, and games, can be extremely beneficial to businesses. It has been proved that we are all connected via Whatsapp and Facebook, and the growing use of social media is opening up new potential for digital marketers to acquire clients via digital platforms. Consumer motivations must be understood in order to gain a better knowledge of what motivates people to publish content about a brand or shop. Digital marketing is cheaper and more effective and has a significant commercial impact. According to the findings of this study, knowing which social media sites a company's target market uses is another important component in ensuring that online marketing is successful. It is possible to assess the efficacy of Internet marketing in relation to various businesses. The research might be extended to elaborate internet marketing tactics used by organizations.