International Journal of Research in Marketing Management and Sales
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P-ISSN: 2663-3329, E-ISSN: 2663-3337
International Journal of Research in Marketing Management and Sales
Printed Journal   |   Refereed Journal   |   Peer Reviewed Journal
International Journal of Research in Marketing Management and Sales
2022, Vol. 4, Issue 1, Part A
Impacts of social media marketing on the buying behaviour of the individuals

Tanguturi Sarath Chandra Teja and Suchit Kaul

This study shows the impact of digital marketing on individual’s behavioral prospect of online consumers of India. This study was performed on the basis of a structured questionnaire for primary data as well as a sample of 186 respondents from Indian consumers to attain their behavioral pattern towards digital marketing. The world is shifting from analog to digital marketing and there is no exception, the usage of digital marketing and social media marketing also increasing. Usage of internet is increasing rapidly everyday and digital marketing has profited the most because it mainly depends on the internet. Consumer’s buying behavior is changing and they are more inclined towards digital marketing rather than traditional marketing to buy products or services. Mostly younger generation are using digital and social media sites to purchase products and consumer’s are influencing digital marketing advertisements to purchase of products.
Pages : 30-38 | 21 Views | 13 Downloads
How to cite this article:
Tanguturi Sarath Chandra Teja, Suchit Kaul. Impacts of social media marketing on the buying behaviour of the individuals. Int J Res Marketing Manage Sales 2022;4(1):30-38.
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