author(s)
Vijayata Rana

abstract
Online shopping is very convenient way of shopping where customer purchased goods and services through internet. By using a web browser or a mobile app, the customer can visit a specific website or an online retailer like Amazon, flipkart, eBay, Meesho, Snapdeal etc. The customer can order the product by using online mode of payment debit card, credit card, EMI, UPI, Internet Banking and also on cash on delivery. There are no geographical boundaries while shopping online. Customer can shop anywhere, anytime. Online shopping provides wide variety of products and services. The objective of the research paper was to study the effect of demographic variables on the consumer buying behaviour via online shopping portals. Findings revealed that there was no significant difference between both male and female respondents regarding buying behaviour via online shopping portals. Moreover, results also showed that locale i.e., urban and rural has no major impact on the buying behaviour.