Investigating demand pattern and consumer’s willingness to pay for shrimps in Odisha
Sanjib Kumar Nayak and SK Joshi
The present study's particular objectives were to identify consumers socioeconomic profile and their income and expenditure pattern, to analyze consumers consumption pattern and estimation of willingness to pay for shrimps and to find out constraints in consumption of shrimps and recommendations. Data was collected from 240 consumer and analysed using logit model and garret ranking method. The independent variables are age, income, family size, education, proximity to buying source, price of fish and substitute. taste and preference and nutrition are major cause of consumption. major constraints in consumption are high price, lack of quality shrimp etc. willingness to pay has positive relation with age, income, price of substitute, education and negative relation with price of shrimp, proximity to buying source, family size.
Sanjib Kumar Nayak, SK Joshi. Investigating demand pattern and consumer’s willingness to pay for shrimps in Odisha. Int J Res Marketing Manage Sales 2022;4(2):21-25. DOI: 10.33545/26633329.2022.v4.i2a.106