author(s)
Faridoon Fazli, JS Sonnad, Nasratullah Kakar and Israrullah Yousafzai

abstract
In the current era online shopping also known to be as the e-shopping has become very much popular. Online shopping is not only in electronic gadgets, apparels but also in agro products. The article attempts to highlight the factors affecting the consumer to go for online shopping in Hubli-Dharwad twin city. The information was obtained from 125 consumers who are purchasing the agri-products through online. There were various factors for which the consumers have started purchasing the products through online. The information obtained was concluded with meaningful results using statistical analysis such as percentage and factor analysis. The attributes that were considered were expediency, design of the web portal, security of the purchase of the products and time saving. The results also indicated that there is a numerous scope of online firms to start the operations in Hubli-Dharwad twin city.