Consumer behaviour and preferences in shopping malls: A case study of Ernakulum district
Fayis KS and Dr. S Umadevi
Shopping malls in India have increased in recent years due to the growth of the organized retail sector. Consumer perceptions of shopping centres have a significant impact on purchasing behaviour. The shopping mall offers the convenience of "everything in her one place". As customers age, their tastes, preferences, requirements and desires continue to change. Children may want to hang out with their friends, while teens may want to go to the mall for entertainment. Just as married couples prioritize movies and dining out, smaller families choose to shop together at the mall. In addition to age, demographics such as income, marital status, education level, and occupation also have a significant impact on mall shopper behaviour. Here we sort out the shopping mall culture with special reference to Ernakulum district.
Fayis KS, Dr. S Umadevi. Consumer behaviour and preferences in shopping malls: A case study of Ernakulum district. Int J Res Marketing Manage Sales 2023;5(2):27-32. DOI: 10.33545/26633329.2023.v5.i2a.129