International Journal of Research in Marketing Management and Sales
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P-ISSN: 2663-3329, E-ISSN: 2663-3337
International Journal of Research in Marketing Management and Sales
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2024, Vol. 6, Issue 1, Part A
Type ‘A’ behavior comparative study in Jodhpur

Dr. Sapna Vyas

A century ago, medical educator Sir William Osler argued that there was link between personalities engaged in stressful activity and the development of coronary heart disease. In the 1930s, the well-known psychiatrists Karl and William Menninger (1936) maintained that heart disease is characteristics of those with re-pressed aggressive tendencies. But such vague propositions could not be systematically and rigorously tested the 1950s, when two cardiologists, Mever Friedman and Ray Rosenman (1974) [17], proposed the idea of Type ‘A’ Behavior Pattern. In this paper is proceed to explain how Type ‘A’ personality reacts towards stress. Type ‘A’ behavior personality is facing higher level of stress, but it can be manage successfully. Management of Stress can be minimizing the stress level.
Pages : 01-05 | 237 Views | 96 Downloads


International Journal of Research in Marketing Management and Sales
How to cite this article:
Dr. Sapna Vyas. Type ‘A’ behavior comparative study in Jodhpur. Int J Res Marketing Manage Sales 2024;6(1):01-05. DOI: 10.33545/26633329.2024.v6.i1a.143
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