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International Journal of Research in Marketing Management and Sales
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Impact Factor (RJIF): 5.95, P-ISSN: 2663-3329, E-ISSN: 2663-3337
International Journal of Research in Marketing Management and Sales
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2024, Vol. 6, Issue 1, Part A
Online reservation systems in the hospitality industry: An in-depth examination of their role, effectiveness, and impact on hotel operations and marketing strategies

Vivek Gaur

improving technology. In this world, nobody has time. Everyone is in hurry. People don’t have time to wait in long queue. They are ready to pay high to save time. That’s why everyone become dependent on technology. In the same manner, hospitality industry has also adopted technology specially in reservation system. Online reservation system become one of the most important part of day to day life. Whether we going for bus ticket, railway ticket, flight reservation or hotel room reservation. Everywhere online reservation system gets its hand. Specially in hotels online reservation system not only help in room reservation, but also give information about hotel facilities and services. A guest can modify his/her package according to his/her budget and requirement. Guest have everything in one click like room is available or not, different types of rooms availability, required facilities are available or not. The present paper is an attempt to explain internet world and online booking system. There are mainly three booking mediums mobile, tablets and desktop. Computerised Reservation Systems, Property Management System and Global Distribution Systems are the three main pillars of technology in hospitality industry. Also merits and demerits of having online reservation systems have been discussed in this research paper.
Pages : 81-87 | 343 Views | 193 Downloads


International Journal of Research in Marketing Management and Sales
How to cite this article:
Vivek Gaur. Online reservation systems in the hospitality industry: An in-depth examination of their role, effectiveness, and impact on hotel operations and marketing strategies. Int J Res Marketing Manage Sales 2024;6(1):81-87. DOI: 10.33545/26633329.2024.v6.i1a.291
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