author(s)
Soumen Nath, Soumi Chakraborty and Dr. Kallal Banerjee

abstract
Impulse buying occurs when a person buys something out of necessity and without having any pre-shopping goals. Impulse buying behavior is when a consumer enters a store with the intention of buying a pair of jeans but leaves with two blouses and one dress in addition to the pants. Retailers attempt to lure customers into purchasing more than they need to due to the expansion in retail establishments. Attracting customers used to be exceedingly challenging because there wasn't much aesthetic appeal to the things that were being presented, and because it was hard to find products, people didn't spend much time looking. It prompts impulsive purchasing. The goal of this study is to examine female consumers between the ages of 18 and 45 who engage in impulsive purchases. Age, disposable income, level of education, and other demographic variables have an effect or not on women customers' impulsive purchasing patterns.