2024, Vol. 6, Issue 2, Part A | International Journal of Research in Marketing Management and Sales

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2024, Vol. 6, Issue 2, Part A

		
		S. No.
		Title and Authors Name
		
1Mapping the landscape of consumer empowerment and information communication technology: A comprehensive analysis
Arjuna Kumar Maharana, Shubheschha Nayak and Dr. Priyabrata Panda
DOI: https://doi.org/10.33545/26633329.2024.v6.i2a.170
Int. J. Res. Marketing Manage. Sales, 2024; 6(2): 01-06
Abstract  |  Download  |  Country : India  |  File Size: (653 KB)  |  161 Views  93 Downloads
2The critical role of consumer behavior study in shaping powerful marketing strategies
Sukhdeep Singh
DOI: https://doi.org/10.33545/26633329.2024.v6.i2a.171
Int. J. Res. Marketing Manage. Sales, 2024; 6(2): 07-15
Abstract  |  Download  |  Country : United States  |  File Size: (400 KB)  |  158 Views  82 Downloads
3Marketing strategies in Indian banks: Post-liberalization comparative study
Nisha Rani
DOI: https://doi.org/10.33545/26633329.2024.v6.i2a.172
Int. J. Res. Marketing Manage. Sales, 2024; 6(2): 16-22
Abstract  |  Download  |  Country : India  |  File Size: (481 KB)  |  128 Views  59 Downloads
4Ensuring employee well-being: a study on health, safety and welfare measures in the automobile service sector
Dr. R Sam Renu and SV Athira
DOI: https://doi.org/10.33545/26633329.2024.v6.i2a.173
Int. J. Res. Marketing Manage. Sales, 2024; 6(2): 23-28
Download  |  Country : India  |  File Size: (610 KB)  |  94 Views  51 Downloads
5Awareness, perception and digital marketing of crypto currencies
Susovan Dey, Sonia Laskar and Dr. HR Laskar
DOI: https://doi.org/10.33545/26633329.2024.v6.i2a.174
Int. J. Res. Marketing Manage. Sales, 2024; 6(2): 29-42
Abstract  |  Download  |  Country : India  |  File Size: (674 KB)  |  128 Views  57 Downloads
6Developing 'Brand India' as a premier destination for medical and wellness tourism: PESTEL analysis and implementation framework
Subham Varshney
DOI: https://doi.org/10.33545/26633329.2024.v6.i2a.175
Int. J. Res. Marketing Manage. Sales, 2024; 6(2): 43-49
Abstract  |  Download  |  Country : India  |  File Size: (315 KB)  |  161 Views  73 Downloads
7Exploring deceptive food labelling in India: Buying behaviour, awareness, and perspectives of gen z consumers in context of online food purchases
Geeta Sidharth and Jiya
DOI: https://doi.org/10.33545/26633329.2024.v6.i2a.176
Int. J. Res. Marketing Manage. Sales, 2024; 6(2): 50-61
Abstract  |  Download  |  Country : India  |  File Size: (840 KB)  |  219 Views  81 Downloads
8The impact of strategic cohesion in enhancing marketing agility: An analytical study of the opinions of a sample of Employees in Iraqi telecommunications companies
Dr. Abdullah Mahmoud Abdullah and Kamal Majeed Wahhab
DOI: https://doi.org/10.33545/26633329.2024.v6.i2a.177
Int. J. Res. Marketing Manage. Sales, 2024; 6(2): 62-72
Abstract  |  Download  |  Country : Iraq  |  File Size: (759 KB)  |  120 Views  66 Downloads
9Rural marketing, self-help groups and women entrepreneurships in Birbhum district, West Bengal, India: A brief review
Hruday Ballav Behera, Pranabesh Ghosh, Jyotirmoy Koley and Sanjukta Chakraborty
DOI: https://doi.org/10.33545/26633329.2024.v6.i2a.178
Int. J. Res. Marketing Manage. Sales, 2024; 6(2): 73-77
Abstract  |  Download  |  Country : India  |  File Size: (491 KB)  |  100 Views  38 Downloads
10The role of insurance in supporting small projects
Feryal Salih Mahdi
DOI: https://doi.org/10.33545/26633329.2024.v6.i2a.179
Int. J. Res. Marketing Manage. Sales, 2024; 6(2): 78-82
Abstract  |  Download  |  Country : Iraq  |  File Size: (410 KB)  |  86 Views  26 Downloads
Subscribe Print Journal
Journal's Code
P-ISSN: 2663-3329
E-ISSN: 2663-3337
Important Information
Toll Free: 1800-1234070
Working hours 10:00 AM-06:00 PM
Issue Bar
Past Issue
Side Bar
Home
Archives
Editorial Board
Instructions
Indexing and Abstracting
Contact Us
Downloads
Copyright Form (DOC)
Copyright Form (PDF)
Sample Paper
Identifier

S. No.	Title and Authors Name
1	Mapping the landscape of consumer empowerment and information communication technology: A comprehensive analysis Arjuna Kumar Maharana, Shubheschha Nayak and Dr. Priyabrata Panda DOI: https://doi.org/10.33545/26633329.2024.v6.i2a.170 Int. J. Res. Marketing Manage. Sales, 2024; 6(2): 01-06 Abstract \| Download \| Country : India \| File Size: (653 KB) \| 161 Views 93 Downloads
2	The critical role of consumer behavior study in shaping powerful marketing strategies Sukhdeep Singh DOI: https://doi.org/10.33545/26633329.2024.v6.i2a.171 Int. J. Res. Marketing Manage. Sales, 2024; 6(2): 07-15 Abstract \| Download \| Country : United States \| File Size: (400 KB) \| 158 Views 82 Downloads
3	Marketing strategies in Indian banks: Post-liberalization comparative study Nisha Rani DOI: https://doi.org/10.33545/26633329.2024.v6.i2a.172 Int. J. Res. Marketing Manage. Sales, 2024; 6(2): 16-22 Abstract \| Download \| Country : India \| File Size: (481 KB) \| 128 Views 59 Downloads
4	Ensuring employee well-being: a study on health, safety and welfare measures in the automobile service sector Dr. R Sam Renu and SV Athira DOI: https://doi.org/10.33545/26633329.2024.v6.i2a.173 Int. J. Res. Marketing Manage. Sales, 2024; 6(2): 23-28 Download \| Country : India \| File Size: (610 KB) \| 94 Views 51 Downloads
5	Awareness, perception and digital marketing of crypto currencies Susovan Dey, Sonia Laskar and Dr. HR Laskar DOI: https://doi.org/10.33545/26633329.2024.v6.i2a.174 Int. J. Res. Marketing Manage. Sales, 2024; 6(2): 29-42 Abstract \| Download \| Country : India \| File Size: (674 KB) \| 128 Views 57 Downloads
6	Developing 'Brand India' as a premier destination for medical and wellness tourism: PESTEL analysis and implementation framework Subham Varshney DOI: https://doi.org/10.33545/26633329.2024.v6.i2a.175 Int. J. Res. Marketing Manage. Sales, 2024; 6(2): 43-49 Abstract \| Download \| Country : India \| File Size: (315 KB) \| 161 Views 73 Downloads
7	Exploring deceptive food labelling in India: Buying behaviour, awareness, and perspectives of gen z consumers in context of online food purchases Geeta Sidharth and Jiya DOI: https://doi.org/10.33545/26633329.2024.v6.i2a.176 Int. J. Res. Marketing Manage. Sales, 2024; 6(2): 50-61 Abstract \| Download \| Country : India \| File Size: (840 KB) \| 219 Views 81 Downloads
8	The impact of strategic cohesion in enhancing marketing agility: An analytical study of the opinions of a sample of Employees in Iraqi telecommunications companies Dr. Abdullah Mahmoud Abdullah and Kamal Majeed Wahhab DOI: https://doi.org/10.33545/26633329.2024.v6.i2a.177 Int. J. Res. Marketing Manage. Sales, 2024; 6(2): 62-72 Abstract \| Download \| Country : Iraq \| File Size: (759 KB) \| 120 Views 66 Downloads
9	Rural marketing, self-help groups and women entrepreneurships in Birbhum district, West Bengal, India: A brief review Hruday Ballav Behera, Pranabesh Ghosh, Jyotirmoy Koley and Sanjukta Chakraborty DOI: https://doi.org/10.33545/26633329.2024.v6.i2a.178 Int. J. Res. Marketing Manage. Sales, 2024; 6(2): 73-77 Abstract \| Download \| Country : India \| File Size: (491 KB) \| 100 Views 38 Downloads
10	The role of insurance in supporting small projects Feryal Salih Mahdi DOI: https://doi.org/10.33545/26633329.2024.v6.i2a.179 Int. J. Res. Marketing Manage. Sales, 2024; 6(2): 78-82 Abstract \| Download \| Country : Iraq \| File Size: (410 KB) \| 86 Views 26 Downloads

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S. No.	Title and Authors Name
1	Mapping the landscape of consumer empowerment and information communication technology: A comprehensive analysis Arjuna Kumar Maharana, Shubheschha Nayak and Dr. Priyabrata Panda DOI: https://doi.org/10.33545/26633329.2024.v6.i2a.170 Int. J. Res. Marketing Manage. Sales, 2024; 6(2): 01-06 Abstract \| Download \| Country : India \| File Size: (653 KB) \| 161 Views 93 Downloads
2	The critical role of consumer behavior study in shaping powerful marketing strategies Sukhdeep Singh DOI: https://doi.org/10.33545/26633329.2024.v6.i2a.171 Int. J. Res. Marketing Manage. Sales, 2024; 6(2): 07-15 Abstract \| Download \| Country : United States \| File Size: (400 KB) \| 158 Views 82 Downloads
3	Marketing strategies in Indian banks: Post-liberalization comparative study Nisha Rani DOI: https://doi.org/10.33545/26633329.2024.v6.i2a.172 Int. J. Res. Marketing Manage. Sales, 2024; 6(2): 16-22 Abstract \| Download \| Country : India \| File Size: (481 KB) \| 128 Views 59 Downloads
4	Ensuring employee well-being: a study on health, safety and welfare measures in the automobile service sector Dr. R Sam Renu and SV Athira DOI: https://doi.org/10.33545/26633329.2024.v6.i2a.173 Int. J. Res. Marketing Manage. Sales, 2024; 6(2): 23-28 Download \| Country : India \| File Size: (610 KB) \| 94 Views 51 Downloads
5	Awareness, perception and digital marketing of crypto currencies Susovan Dey, Sonia Laskar and Dr. HR Laskar DOI: https://doi.org/10.33545/26633329.2024.v6.i2a.174 Int. J. Res. Marketing Manage. Sales, 2024; 6(2): 29-42 Abstract \| Download \| Country : India \| File Size: (674 KB) \| 128 Views 57 Downloads
6	Developing 'Brand India' as a premier destination for medical and wellness tourism: PESTEL analysis and implementation framework Subham Varshney DOI: https://doi.org/10.33545/26633329.2024.v6.i2a.175 Int. J. Res. Marketing Manage. Sales, 2024; 6(2): 43-49 Abstract \| Download \| Country : India \| File Size: (315 KB) \| 161 Views 73 Downloads
7	Exploring deceptive food labelling in India: Buying behaviour, awareness, and perspectives of gen z consumers in context of online food purchases Geeta Sidharth and Jiya DOI: https://doi.org/10.33545/26633329.2024.v6.i2a.176 Int. J. Res. Marketing Manage. Sales, 2024; 6(2): 50-61 Abstract \| Download \| Country : India \| File Size: (840 KB) \| 219 Views 81 Downloads
8	The impact of strategic cohesion in enhancing marketing agility: An analytical study of the opinions of a sample of Employees in Iraqi telecommunications companies Dr. Abdullah Mahmoud Abdullah and Kamal Majeed Wahhab DOI: https://doi.org/10.33545/26633329.2024.v6.i2a.177 Int. J. Res. Marketing Manage. Sales, 2024; 6(2): 62-72 Abstract \| Download \| Country : Iraq \| File Size: (759 KB) \| 120 Views 66 Downloads
9	Rural marketing, self-help groups and women entrepreneurships in Birbhum district, West Bengal, India: A brief review Hruday Ballav Behera, Pranabesh Ghosh, Jyotirmoy Koley and Sanjukta Chakraborty DOI: https://doi.org/10.33545/26633329.2024.v6.i2a.178 Int. J. Res. Marketing Manage. Sales, 2024; 6(2): 73-77 Abstract \| Download \| Country : India \| File Size: (491 KB) \| 100 Views 38 Downloads
10	The role of insurance in supporting small projects Feryal Salih Mahdi DOI: https://doi.org/10.33545/26633329.2024.v6.i2a.179 Int. J. Res. Marketing Manage. Sales, 2024; 6(2): 78-82 Abstract \| Download \| Country : Iraq \| File Size: (410 KB) \| 86 Views 26 Downloads

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