author(s)
Susovan Dey, Sonia Laskar and Dr. HR Laskar

abstract
Cryptocurrency has become increasingly prevalent, and its decentralized nature and blockchain system have made it a more secure and attractive investment avenue for youth and millennials. Digital marketing is the promotion of goods or services through digital media, such as the Internet, smartphones, and display ads. Research in the field of digital marketing is important because it is vast, daunting, and global. Many businesses are unsure of where to begin and how to navigate the world of digital marketing. This study investigates youths and young professionals' awareness and perception of crypto currency, examines the marketing tools and techniques employed by crypto exchange platforms in India, and recommends the most effective techniques through an exploratory, qualitative research design. This is exploratory research using both qualitative and quantitative techniques. For the study, the researcher collected the primary data through a questionnaire-based survey method and sourced the secondary data from reliable online sources. The study in Assam used simple random sampling, with a sample size of 244. The findings suggest that increasing general public awareness through digital marketing efforts can lead to more cryptocurrency investments, making it a viable investment avenue.