author(s)
Subham Varshney

abstract
In this report, we use a PESTEL analysis to investigate the chances of positioning "Brand India" as a leading health tourism and wellness destination. It discusses how political stability, economic growth, social change, technical advancements and developments in law have affected medical tourism business in India. The paper identifies the strengths and weaknesses of India and suggests an implementation strategy that exploits these traits. It contains marketing plans, policy recommendations, strategic efforts aimed at enhancing India’s competitiveness. Finally, it examines how “Brand India” can be promoted as the best place for wellness and medical travel through collective action that will promote economic growth while patients around the world benefit from improved health outcomes.