The impact of the holonic manufacturing system on seizing marketing opportunities: An analytical study of a group of private pharmaceutical companies in Samarra
Saad Ajaj Khalaf and Amel Chaabouni
The research aims to clarify the role and contribution of the components of holonic manufacturing, represented by its dimensions (demand holon, product holon) in seizing marketing opportunities, which are represented by its following dimensions (marketing innovation, marketing efficiency). The components of holonic manufacturing are a contemporary approach pursued by industrial organizations in order to achieve their strategic goals of excellence. Competitors and stability in the market by adopting modern methods and systems that would enhance and maintain the objectives of the industrial organization. The researcher adopted the questionnaire, which was a main tool for the purpose of collecting data and information about the companies that were chosen. The companies were represented by (Aswar Al Khaleej Company, Dubai Company, Company Tigris) the national pharmaceutical industry in Samarra and was a field of study, instead, The research population was (207) individuals working in companies, and the questionnaire was distributed to the individuals surveyed from the workers in a direct way, while (167) questionnaires were retrieved, all of which were valid for the purpose of statistical analysis. For the purpose of analyzing the data collected from the field side and by relying on the hypothetical chart that reflects the correlation and influence of the nature of the relationship between these variables, which was explained by the main and subsidiary hypotheses, the study relied on the statistical program (SPSS Ver. 22) in order to conduct a statistical analysis and work on Testing the hypotheses that were developed previously, and in order to diagnose the relationship between holonic manufacturing and the marketing opportunity, and the most important conclusions reached by the researcher, The holonic manufacturing system is considered one of the modern concepts in production in the field of manufacturing, which requires industrial companies to focus their attention on it in order to improve the efficiency and effectiveness of their production processes. The research concluded that industrial organizations provide everything necessary to facilitate the application of the Holonic system by describing it in the contemporary environment as a necessity and of great importance, especially for the organizations that are the subject of the research.
Saad Ajaj Khalaf, Amel Chaabouni. The impact of the holonic manufacturing system on seizing marketing opportunities: An analytical study of a group of private pharmaceutical companies in Samarra. Int J Res Marketing Manage Sales 2024;6(2):107-114. DOI: 10.33545/26633329.2024.v6.i2b.180