Customer perception towards mobile banking applications in Thiruvananthapuram City, Kerala, India
Priyanka D
Mobile banking refers to the use of a mobile device to carry out financial transactions. The service is provided by some financial institutions, especially banks. Mobile banking can be undertaken either by accessing bank’s web page through the browser or mobile phone, via text message or by using the mobile banking application downloaded to the mobile phone. Usage of mobile banking applications is dependent on demographical characteristics like gender, age, occupation etc. Mobile banking services are mostly preferred by the younger customers and the people who were using mobile banking technology are satisfied. The purpose of this study is to measure the perception of customers regarding mobile banking applications. The data are collected through questionnaire, telephonic interview, direct interviews, books and journals, internet etc. The data collected are tabulated and analysed in such a way to make interpretations.
Priyanka D. Customer perception towards mobile banking applications in Thiruvananthapuram City, Kerala, India. Int J Res Marketing Manage Sales 2024;6(2):120-123. DOI: 10.33545/26633329.2024.v6.i2b.183