author(s)
Purba Parimita Sahu and Arjuna Kumar Maharana

abstract
The purpose of the paper is to provide scholars with insightful information about consumer preferences in the epoch of sustainability marketing by employing bibliometric analysis. Using the data obtained from the Scopus database covering the period from 2000 to 2024, we carefully chose and analyzed 263 with the help of Biblioshiny software. Several bibliometric variables were included in our analysis, including most relevant sources, leading nations in research productivity, annual scientific production, and highly cited texts. Thematic analysis was conducted by generating a thematic map. Together, these assessments give scholars and researcher a thorough grasp of the topic and new developments in the field, enabling them to add to the growing corpus of knowledge.