author(s)
Indraneel Das, Saurav Ghosh and Pranabesh Ghosh

abstract
Water contamination is the biggest problem in the world because of the rapid growth of industry and people. In industrial effluents, hazardous substances such as radioactive elements and heavy metals are found in high concentrations, which have an adverse effect on human health. Now-a-days various waste water technology available in the West Bengal as well as Indian market, but they have high. As a result, the world is searching for low-cost water purification technologies. The West Bengal and Indian water purifier market is diverse, with numerous technologies catering to varied consumer needs. This paper aims to develop a marketing strategy for a low-cost gravity-based water purifier, tailored for price-sensitive segments. Through an in-depth analysis of market conditions, consumer behaviour, and competitive factors, the paper presents a strategy for effectively positioning a low-cost gravity-based water purifier in India. In proposed article, will be made gravity-based water purifier and excellent water purification capability that that can help to establish a cost-effective wastewater treatment technique to reduce water pollution from various sources.