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International Journal of Research in Marketing Management and Sales
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Impact Factor (RJIF): 5.89, P-ISSN: 2663-3329, E-ISSN: 2663-3337
International Journal of Research in Marketing Management and Sales
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2024, Vol. 6, Issue 2, Part C
S. No. Title and Authors Name
1
Role of technology acceptance model in shaping consumer behaviors towards metaverse services
Faran Izhar and Abhishek Pareek
DOI: https://doi.org/10.33545/26633329.2024.v6.i2c.191
Int. J. Res. Marketing Manage. Sales, 2024; 6(2): 201-206
Abstract  |  Download  |  Country : India  |  File Size: (487 KB)  |  324 Views  141 Downloads
2
Determinants of stock prices in Nepal’s banking sector: An empirical analysis
Madan Kandel and Jagat Timilsina
DOI: https://doi.org/10.33545/26633329.2024.v6.i2c.192
Int. J. Res. Marketing Manage. Sales, 2024; 6(2): 207-213
Abstract  |  Download  |  Country : Nepal  |  File Size: (592 KB)  |  376 Views  199 Downloads
3
Influence of advertising on young consumers buying decisions and habits
Ruchi
DOI: https://doi.org/10.33545/26633329.2024.v6.i2c.193
Int. J. Res. Marketing Manage. Sales, 2024; 6(2): 214-217
Abstract  |  Download  |  Country : India  |  File Size: (448 KB)  |  1415 Views  949 Downloads
4
Understanding consumer psychology: A necessity to attain competitive advantage
Abdul Ahad
DOI: https://doi.org/10.33545/26633329.2024.v6.i2c.194
Int. J. Res. Marketing Manage. Sales, 2024; 6(2): 218-220
Abstract  |  Download  |  Country : India  |  File Size: (447 KB)  |  245 Views  147 Downloads
5
An empirical study of successful adoption of LED bulb by marketing strategies of government of India and LED bulb companies with special reference to Indore city of Madhya Pradesh in India
Arvind Kumar Malviya
DOI: https://doi.org/10.33545/26633329.2024.v6.i2c.195
Int. J. Res. Marketing Manage. Sales, 2024; 6(2): 221-226
Abstract  |  Download  |  Country : India  |  File Size: (535 KB)  |  239 Views  115 Downloads
6
Impact of branding in digital marketing
Ramu and Thirumurugan R
DOI: https://doi.org/10.33545/26633329.2024.v6.i2c.196
Int. J. Res. Marketing Manage. Sales, 2024; 6(2): 227-231
Abstract  |  Download  |  Country : India  |  File Size: (415 KB)  |  318 Views  152 Downloads
7
A comparative analysis of Cadbury dairy milk and Cadbury 5 star using the BCG matrix framework
M Manikandan and Sarguna G
DOI: https://doi.org/10.33545/26633329.2024.v6.i2c.198
Int. J. Res. Marketing Manage. Sales, 2024; 6(2): 238-243
Abstract  |  Download  |  Country : India  |  File Size: (271 KB)  |  1232 Views  920 Downloads
8
The impact of brand and quality on Fastrack watch customer satisfaction
M Ramu and Madhavan A
DOI: https://doi.org/10.33545/26633329.2024.v6.i2c.199
Int. J. Res. Marketing Manage. Sales, 2024; 6(2): 244-247
Abstract  |  Download  |  Country : India  |  File Size: (289 KB)  |  366 Views  141 Downloads
9
The impact of YouTube influencers on purchase decisions
S Sankar and Shree R
DOI: https://doi.org/10.33545/26633329.2024.v6.i2c.200
Int. J. Res. Marketing Manage. Sales, 2024; 6(2): 248-252
Abstract  |  Download  |  Country : India  |  File Size: (270 KB)  |  1065 Views  750 Downloads
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