author(s)
M Ramu and Madhavan A

abstract
This study examines the relationship between customer happiness and brand image and product quality for Fastrack watches, one of the top wrist watch brands in India targeted at young people. Fastrack, a Titan Industries subsidiary, has established a strong brand identity since its 1998 debut by providing a large selection of fashionable yet reasonably priced timepieces. Customers still have a number of complaints about the brand, especially regarding product availability and after-sale services, despite its widespread appeal. In the Indian watch market, the study examines how much product quality affects customer happiness and competitiveness. With a descriptive research approach, information was gathered from 50 respondents using a straightforward random sampling technique, with an emphasis on important elements such technological features, product marketing, and customer service. Although Fastrack's creative designs and marketing tactics have contributed to its high level of brand loyalty, the results show that customer happiness is impacted by service-related issues. In order to improve service quality and stay competitive in a market that is changing quickly, Fastrack should follow the recommendations made in the study's conclusion.