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International Journal of Research in Marketing Management and Sales
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P-ISSN: 2663-3329, E-ISSN: 2663-3337
International Journal of Research in Marketing Management and Sales
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  • P-ISSN: 2663-3329
  • E-ISSN: 2663-3337
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2024, Vol. 6, Issue 2, Part D
S. No. Title and Authors Name
1
A study on customers buying behavior in the frame of omnichannel marketing
DL Arunachalam, S Ramakrishnan and Prathikshaa S
DOI: https://doi.org/10.33545/26633329.2024.v6.i2d.201
Int. J. Res. Marketing Manage. Sales, 2024; 6(2): 278-282
Abstract  |  Download  |  Country : India  |  File Size: (292 KB)  |  68 Views  36 Downloads
2
The influence of visual merchandising changes on product sales: A comparative study of pre and post-implementation periods in eyewear retail industry
L Arunachalam, S Ramakrishnan and Meena M
DOI: https://doi.org/10.33545/26633329.2024.v6.i2d.202
Int. J. Res. Marketing Manage. Sales, 2024; 6(2): 283-288
Abstract  |  Download  |  Country : India  |  File Size: (279 KB)  |  93 Views  57 Downloads
3
Leveraging social media marketing: To shape brand perception and increase brand awareness in the online retail industry
J Bharanitharan, J Lakshminarayanan and RK Pratyangira
DOI: https://doi.org/10.33545/26633329.2024.v6.i2d.203
Int. J. Res. Marketing Manage. Sales, 2024; 6(2): 289-295
Abstract  |  Download  |  Country : India  |  File Size: (388 KB)  |  79 Views  28 Downloads
4
Women entrepreneurs’ perception towards government schemes that enable the business
J Bharanitharan, U Petersagayaraj and Sujithira B
DOI: https://doi.org/10.33545/26633329.2024.v6.i2d.204
Int. J. Res. Marketing Manage. Sales, 2024; 6(2): 296-301
Abstract  |  Download  |  Country : India  |  File Size: (571 KB)  |  90 Views  47 Downloads
5
A comparative analysis of user engagement and algorithmic performance: Facebook vs Instagram
J Bharanitharan, J Lakshminarayanan and PON Vasanth D
DOI: https://doi.org/10.33545/26633329.2024.v6.i2d.205
Int. J. Res. Marketing Manage. Sales, 2024; 6(2): 302-307
Abstract  |  Download  |  Country : India  |  File Size: (391 KB)  |  98 Views  36 Downloads
6
A study on existence of digital marketing is supporting brand awareness and consumer behaviour
Dinesh Kanna and Jagan S
DOI: https://doi.org/10.33545/26633329.2024.v6.i2d.206
Int. J. Res. Marketing Manage. Sales, 2024; 6(2): 308-312
Abstract  |  Download  |  Country : India  |  File Size: (276 KB)  |  56 Views  22 Downloads
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