2024, Vol. 6, Issue 2, Part D | International Journal of Research in Marketing Management and Sales

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2024, Vol. 6, Issue 2, Part D

		
		S. No.
		Title and Authors Name
		
1A study on customers buying behavior in the frame of omnichannel marketing
DL Arunachalam, S Ramakrishnan and Prathikshaa S
DOI: https://doi.org/10.33545/26633329.2024.v6.i2d.201
Int. J. Res. Marketing Manage. Sales, 2024; 6(2): 278-282
Abstract  |  Download  |  Country : India  |  File Size: (292 KB)  |  511 Views  368 Downloads
2The influence of visual merchandising changes on product sales: A comparative study of pre and post-implementation periods in eyewear retail industry
L Arunachalam, S Ramakrishnan and Meena M
DOI: https://doi.org/10.33545/26633329.2024.v6.i2d.202
Int. J. Res. Marketing Manage. Sales, 2024; 6(2): 283-288
Abstract  |  Download  |  Country : India  |  File Size: (279 KB)  |  678 Views  438 Downloads
3Leveraging social media marketing: To shape brand perception and increase brand awareness in the online retail industry
J Bharanitharan, J Lakshminarayanan and RK Pratyangira
DOI: https://doi.org/10.33545/26633329.2024.v6.i2d.203
Int. J. Res. Marketing Manage. Sales, 2024; 6(2): 289-295
Abstract  |  Download  |  Country : India  |  File Size: (388 KB)  |  401 Views  189 Downloads
4Women entrepreneurs’ perception towards government schemes that enable the business
J Bharanitharan, U Petersagayaraj and Sujithira B
DOI: https://doi.org/10.33545/26633329.2024.v6.i2d.204
Int. J. Res. Marketing Manage. Sales, 2024; 6(2): 296-301
Abstract  |  Download  |  Country : India  |  File Size: (571 KB)  |  649 Views  451 Downloads
5A comparative analysis of user engagement and algorithmic performance: Facebook vs Instagram
J Bharanitharan, J Lakshminarayanan and PON Vasanth D
DOI: https://doi.org/10.33545/26633329.2024.v6.i2d.205
Int. J. Res. Marketing Manage. Sales, 2024; 6(2): 302-307
Abstract  |  Download  |  Country : India  |  File Size: (391 KB)  |  927 Views  566 Downloads
6A study on existence of digital marketing is supporting brand awareness and consumer behaviour
Dinesh Kanna and Jagan S
DOI: https://doi.org/10.33545/26633329.2024.v6.i2d.206
Int. J. Res. Marketing Manage. Sales, 2024; 6(2): 308-312
Abstract  |  Download  |  Country : India  |  File Size: (276 KB)  |  312 Views  160 Downloads
7Impulse buying behavior among youth at shopping malls in Kerala
Badisha V and Anilkumar M
DOI: https://doi.org/10.33545/26633329.2024.v6.i2d.237
Int. J. Res. Marketing Manage. Sales, 2024; 6(2): 313-317
Abstract  |  Download  |  Country : India  |  File Size: (484 KB)  |  380 Views  170 Downloads
8Effectiveness of AI-powered CRM tools in enhancing customer experience
Dr. Jyoti Bansal
DOI: https://doi.org/10.33545/26633329.2024.v6.i2d.243
Int. J. Res. Marketing Manage. Sales, 2024; 6(2): 318-320
Abstract  |  Download  |  Country : India  |  File Size: (281 KB)  |  134 Views  62 Downloads
9A study on neuromarketing, marketing analytics and emerging marketing avenues in the Indian context
Priya Sengupta and Megha Nair
DOI: https://doi.org/10.33545/26633329.2024.v6.i2d.259
Int. J. Res. Marketing Manage. Sales, 2024; 6(2): 321-327
Abstract  |  Download  |  Country : India  |  File Size: (603 KB)  |  28 Views  14 Downloads
Subscribe Print Journal
Journal's Code
P-ISSN: 2663-3329
E-ISSN: 2663-3337
Important Information
Toll Free: 1800-1234070
Working hours 10:00 AM-06:00 PM
Issue Bar
Past Issue
Side Bar
Home
Archives
Editorial Board
Instructions
Indexing and Abstracting
Contact Us
Downloads
Copyright Form (DOC)
Copyright Form (PDF)
Sample Paper
Identifier

S. No.	Title and Authors Name
1	A study on customers buying behavior in the frame of omnichannel marketing DL Arunachalam, S Ramakrishnan and Prathikshaa S DOI: https://doi.org/10.33545/26633329.2024.v6.i2d.201 Int. J. Res. Marketing Manage. Sales, 2024; 6(2): 278-282 Abstract \| Download \| Country : India \| File Size: (292 KB) \| 511 Views 368 Downloads
2	The influence of visual merchandising changes on product sales: A comparative study of pre and post-implementation periods in eyewear retail industry L Arunachalam, S Ramakrishnan and Meena M DOI: https://doi.org/10.33545/26633329.2024.v6.i2d.202 Int. J. Res. Marketing Manage. Sales, 2024; 6(2): 283-288 Abstract \| Download \| Country : India \| File Size: (279 KB) \| 678 Views 438 Downloads
3	Leveraging social media marketing: To shape brand perception and increase brand awareness in the online retail industry J Bharanitharan, J Lakshminarayanan and RK Pratyangira DOI: https://doi.org/10.33545/26633329.2024.v6.i2d.203 Int. J. Res. Marketing Manage. Sales, 2024; 6(2): 289-295 Abstract \| Download \| Country : India \| File Size: (388 KB) \| 401 Views 189 Downloads
4	Women entrepreneurs’ perception towards government schemes that enable the business J Bharanitharan, U Petersagayaraj and Sujithira B DOI: https://doi.org/10.33545/26633329.2024.v6.i2d.204 Int. J. Res. Marketing Manage. Sales, 2024; 6(2): 296-301 Abstract \| Download \| Country : India \| File Size: (571 KB) \| 649 Views 451 Downloads
5	A comparative analysis of user engagement and algorithmic performance: Facebook vs Instagram J Bharanitharan, J Lakshminarayanan and PON Vasanth D DOI: https://doi.org/10.33545/26633329.2024.v6.i2d.205 Int. J. Res. Marketing Manage. Sales, 2024; 6(2): 302-307 Abstract \| Download \| Country : India \| File Size: (391 KB) \| 927 Views 566 Downloads
6	A study on existence of digital marketing is supporting brand awareness and consumer behaviour Dinesh Kanna and Jagan S DOI: https://doi.org/10.33545/26633329.2024.v6.i2d.206 Int. J. Res. Marketing Manage. Sales, 2024; 6(2): 308-312 Abstract \| Download \| Country : India \| File Size: (276 KB) \| 312 Views 160 Downloads
7	Impulse buying behavior among youth at shopping malls in Kerala Badisha V and Anilkumar M DOI: https://doi.org/10.33545/26633329.2024.v6.i2d.237 Int. J. Res. Marketing Manage. Sales, 2024; 6(2): 313-317 Abstract \| Download \| Country : India \| File Size: (484 KB) \| 380 Views 170 Downloads
8	Effectiveness of AI-powered CRM tools in enhancing customer experience Dr. Jyoti Bansal DOI: https://doi.org/10.33545/26633329.2024.v6.i2d.243 Int. J. Res. Marketing Manage. Sales, 2024; 6(2): 318-320 Abstract \| Download \| Country : India \| File Size: (281 KB) \| 134 Views 62 Downloads
9	A study on neuromarketing, marketing analytics and emerging marketing avenues in the Indian context Priya Sengupta and Megha Nair DOI: https://doi.org/10.33545/26633329.2024.v6.i2d.259 Int. J. Res. Marketing Manage. Sales, 2024; 6(2): 321-327 Abstract \| Download \| Country : India \| File Size: (603 KB) \| 28 Views 14 Downloads

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S. No.	Title and Authors Name
1	A study on customers buying behavior in the frame of omnichannel marketing DL Arunachalam, S Ramakrishnan and Prathikshaa S DOI: https://doi.org/10.33545/26633329.2024.v6.i2d.201 Int. J. Res. Marketing Manage. Sales, 2024; 6(2): 278-282 Abstract \| Download \| Country : India \| File Size: (292 KB) \| 511 Views 368 Downloads
2	The influence of visual merchandising changes on product sales: A comparative study of pre and post-implementation periods in eyewear retail industry L Arunachalam, S Ramakrishnan and Meena M DOI: https://doi.org/10.33545/26633329.2024.v6.i2d.202 Int. J. Res. Marketing Manage. Sales, 2024; 6(2): 283-288 Abstract \| Download \| Country : India \| File Size: (279 KB) \| 678 Views 438 Downloads
3	Leveraging social media marketing: To shape brand perception and increase brand awareness in the online retail industry J Bharanitharan, J Lakshminarayanan and RK Pratyangira DOI: https://doi.org/10.33545/26633329.2024.v6.i2d.203 Int. J. Res. Marketing Manage. Sales, 2024; 6(2): 289-295 Abstract \| Download \| Country : India \| File Size: (388 KB) \| 401 Views 189 Downloads
4	Women entrepreneurs’ perception towards government schemes that enable the business J Bharanitharan, U Petersagayaraj and Sujithira B DOI: https://doi.org/10.33545/26633329.2024.v6.i2d.204 Int. J. Res. Marketing Manage. Sales, 2024; 6(2): 296-301 Abstract \| Download \| Country : India \| File Size: (571 KB) \| 649 Views 451 Downloads
5	A comparative analysis of user engagement and algorithmic performance: Facebook vs Instagram J Bharanitharan, J Lakshminarayanan and PON Vasanth D DOI: https://doi.org/10.33545/26633329.2024.v6.i2d.205 Int. J. Res. Marketing Manage. Sales, 2024; 6(2): 302-307 Abstract \| Download \| Country : India \| File Size: (391 KB) \| 927 Views 566 Downloads
6	A study on existence of digital marketing is supporting brand awareness and consumer behaviour Dinesh Kanna and Jagan S DOI: https://doi.org/10.33545/26633329.2024.v6.i2d.206 Int. J. Res. Marketing Manage. Sales, 2024; 6(2): 308-312 Abstract \| Download \| Country : India \| File Size: (276 KB) \| 312 Views 160 Downloads
7	Impulse buying behavior among youth at shopping malls in Kerala Badisha V and Anilkumar M DOI: https://doi.org/10.33545/26633329.2024.v6.i2d.237 Int. J. Res. Marketing Manage. Sales, 2024; 6(2): 313-317 Abstract \| Download \| Country : India \| File Size: (484 KB) \| 380 Views 170 Downloads
8	Effectiveness of AI-powered CRM tools in enhancing customer experience Dr. Jyoti Bansal DOI: https://doi.org/10.33545/26633329.2024.v6.i2d.243 Int. J. Res. Marketing Manage. Sales, 2024; 6(2): 318-320 Abstract \| Download \| Country : India \| File Size: (281 KB) \| 134 Views 62 Downloads
9	A study on neuromarketing, marketing analytics and emerging marketing avenues in the Indian context Priya Sengupta and Megha Nair DOI: https://doi.org/10.33545/26633329.2024.v6.i2d.259 Int. J. Res. Marketing Manage. Sales, 2024; 6(2): 321-327 Abstract \| Download \| Country : India \| File Size: (603 KB) \| 28 Views 14 Downloads

Impact Factor (RJIF): 5.95, P-ISSN: 2663-3329, E-ISSN: 2663-3337

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