The findings reveal a significant decline in sales performance following the implementation, with chi-square tests indicating a notable relationship between the visual merchandising changes and sales outcomes. Frequency analysis shows that more than half of the stores experienced decreased sales, underscoring the need to consider external factors such as inventory management and consumer preferences alongside visual merchandising strategies.

The study concludes that successful visual merchandising must be part of a comprehensive strategy that integrates various elements influencing consumer behavior. Recommendations for retailers include ongoing evaluation of merchandising practices, leveraging customer feedback, and adopting a holistic approach to enhance customer engagement and optimize sales performance. This research contributes to the broader understanding of the interplay between visual merchandising and consumer behavior in a competitive retail landscape.