International Journal of Research in Marketing Management and Sales
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P-ISSN: 2663-3329, E-ISSN: 2663-3337
International Journal of Research in Marketing Management and Sales
Printed Journal   |   Refereed Journal   |   Peer Reviewed Journal
2024, Vol. 6, Issue 2, Part D
Women entrepreneurs’ perception towards government schemes that enable the business

J Bharanitharan, U Petersagayaraj and Sujithira B

This study aims to explore the perception of women entrepreneurs towards the Government Schemes and financial assistance available to them. The participation of women's startups significantly impacted economic growth and social development. The total number of women entrepreneur establishments was 8,050,819. Of these 5,243,044 establishments, approximately 65.12% were in rural areas, while the remaining 2,807,775 establishments, accounting for 34.88%, were in urban areas. It examines the effectiveness of schemes for women-led startups and the unique challenges faced by Women entrepreneurs in India. The research utilizes primary and secondary data sources including reports, Journals, Research papers, databases, and interviews with women entrepreneurs. The Findings highlight that while numerous schemes have been launched to support women entrepreneurs, the effectiveness and reach of these initiatives vary across regions. Furthermore, the study undergoes the importance of continuous evaluation and adaptation of these schemes to meet the evolving needs of women entrepreneurs. The research concludes with recommendations to enhance the accessibility and impact of government initiatives, thereby empowering more women to pursue entrepreneurship and contribute to nation-building. By providing insights into the current landscape of women-led startups in India and the effectiveness of government support, this study will be valuable for young entrepreneurs, students, researchers, and policymakers interested in fostering an inclusive and dynamic entrepreneurial ecosystem.
Pages : 296-301 | 90 Views | 47 Downloads


International Journal of Research in Marketing Management and Sales
How to cite this article:
J Bharanitharan, U Petersagayaraj, Sujithira B. Women entrepreneurs’ perception towards government schemes that enable the business. Int J Res Marketing Manage Sales 2024;6(2):296-301. DOI: 10.33545/26633329.2024.v6.i2d.204
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