author(s)
Dinesh Kanna and Jagan S

abstract
The current state of digital marketing development could change in the future. economic trends in Indonesia, which could be subject to shifts Consumers' purchasing power has increased, and their behavior has changed. In the age of digitalization, it is critical for everyone to understand and learn in order to boost economic progress. Nowadays, a key component of corporate marketing strategies is digital marketing. Digital marketing also has a significant impact on the growth of MSMEs, including those in the creative economy. Digital Marketing and Marketing Strategies possess higher revenue growth than those who don't employ digital marketing as a tactic. The method of systematic literature review (SLR) is used in this study. Numerous domestic and foreign publications that look into the existence of digital marketing provide research data. According to the research, the existence of digital marketing is reviewed by 12 worldwide journals. According to the research's conclusion, digital marketing plays a significant part in the development of consumer behavior and brand awareness. Examining how digital marketing might assist new enterprises in expanding their market share and competitiveness is the main objective of this dissertation. Impact of Digital Marketing on Consumer Loyalty, Brand Awareness, Start-Up Growth, and the Strength of Customer Relationships Future research will focus on these topics. There is a paucity of research on this topic; the sole pertinent study we could locate concentrated on social media and start-ups and hypothesized that the former positively influences the latter's ability to innovate. The research used in this study is qualitative.