author(s)
Priya Sengupta and Megha Nair

abstract
To maximize the number of engagement techniques and unlock the ability to read the subconscious reactions of the customers, neuromarketing and marketing analytics are becoming staples of modern marketing efforts. This study investigates the effectiveness of the existing neuromarketing technologies and emerging marketing approaches in India and the interconnection between neuroscience, data analytics, and consumer behavior. A mixed-method approach was comprised of secondary data analysis of peer-reviewed publications and industry reports. The correlation research indicates that adoption rate and complexity are strongly negatively correlated, which indicates that Indian businesses, in particular, are more concerned with affordable and easy neuromarketing solutions. The results of the chi-square test justify the necessity of targeted neuromarketing education programs by proving the fact that consumer knowledge distribution is not statistically significant. Based on the market share report, metropolitan markets lead in digital-first engagement strategies, whereas conventional product sales are a substantial part of the rural regions. Regression analysis helps to identify the importance of AI-based analytics in marketing optimization, as the research depicts that the impact of sector digitalization on marketing analytics adoption is substantial. The study suggests low-cost technology, formal neuromarketing training, and ethical regulatory frameworks as means of improving customer outreach and optimization of the market in India.