International Journal of Research in Marketing Management and Sales
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P-ISSN: 2663-3329, E-ISSN: 2663-3337
International Journal of Research in Marketing Management and Sales
Printed Journal   |   Refereed Journal   |   Peer Reviewed Journal
2025, Vol. 7, Issue 1, Part A
Management and marketing strategy for goat milk sale in hotels of Sirohi district, Rajasthan

Khushboo Sharma, Gitam Singh, Bhawesh Kumawat, Parwati Kumawat, Pawan Kumar Swarnkar, Ram Singh Goura and Hitesh Purohit

This research paper explores the potential of goat milk as a niche product for sale in hotels within the Sirohi district of Rajasthan. The study delves into management and marketing strategies that can position goat milk as a premium offering to cater to health-conscious consumers and tourists. Through qualitative and quantitative analyses, this paper identifies the opportunities, challenges, and strategic recommendations for leveraging goat milk’s nutritional and cultural appeal in the hotel industry. The integration of goat milk into the hotel menus of Sirohi district presents an opportunity to enhance the local economy while meeting the rising demand for healthy and authentic food options. By addressing supply chain challenges and leveraging targeted marketing strategies, goat milk can become a flagship product in the region’s hospitality sector.
Pages : 63-67 | 72 Views | 40 Downloads


International Journal of Research in Marketing Management and Sales
How to cite this article:
Khushboo Sharma, Gitam Singh, Bhawesh Kumawat, Parwati Kumawat, Pawan Kumar Swarnkar, Ram Singh Goura, Hitesh Purohit. Management and marketing strategy for goat milk sale in hotels of Sirohi district, Rajasthan. Int J Res Marketing Manage Sales 2025;7(1):63-67. DOI: 10.33545/26633329.2025.v7.i1a.213
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